Bella Storia Jewelers is a quaint shop located on the upper level of the Buckland Hills mall across from the Carousel Cafes. The friendly, family-owned store opened in 2008 after founder Oleg Beznosov, a Russian watchmaker, realized his dream of creating a warm and welcoming shopcommitted to helping customers find a meaningful piece of jewelry within their budget. Chamilia beads are a big seller, and Bella Storia (which means "beautiful story") offers a large variety in a cornucopia of colors and shapes. Also available are less expensive lines of similar beads by Reflections and Viva Beads. Bella Storia is a full-service jeweler, also offering jewelry, watch and clock repair.