“New Idea, Purchase Market to Focus on Customer Service?”

 I was reading this article about real estate volume being down this year and that the focus is going to be on service. Are you kidding me, as this was a revelation? Since when hasextraordinary service become a new focus. 

Unfortunately, a focus on extraordinary service is not a priority for many, no matter what the business and when it is lacking, the amount of business, especially new business is lacking. 

I was invited to lunch by a Realtor the other day. I hadn’t worked with him for a number of months. I could tell he had a lot on his mind and just came out with it. Can I start sending you clients again? Can I ask a question, why did you stop sending me some of your clients?

He told me that his office had an inside loan officer and everyone is encouraged to use that person. Being new to this company, I felt that I should now use this person like most of the folks in the office. OK, so what is the problem? Joe, you already know the problem, the service is just ordinary at best and some of my clients just aren’t very happy, which kills future referral business. “One thing for sure, you have always made me look good and my clients LOVE you” 

Extraordinary service should always be the only focus, not just another good idea.