“Do You Have an Identity Problem?”

I remember reading a biography of Lee Iacocca, who was an automaker extraordinaire for Ford and especially Chrysler. When he was with Ford, he became the head of the pickup division, this division was not doing very well at the time. He asked an extremely important question. Is there something about our pickup that is better than any other pickup? 

His point was to identify one thing that they did that was better than anyone else and then we can build from there. He went on to build the Ford pickup division into a powerhouse. He then went on to run Chrysler and take it from a bankrupt automaker into one that was relevant. I believe under his leadership, they came out with the K-Car, which was a real hit at the time. 

Many folks that are in business have an identity problem, so my question to you; Do you know what you do that is better than anyone else? A quality that you can pinpoint and can say I can do this better than anyone else? If you can’t answer that question, I would suggest it should be a goal to establish as soon as possible. 

It is my belief that I can solve any mortgage problem. I wish I could say that I was 100% successful, but I am not. I have continued to identify areas of my mortgage practice, that separates me apart from anyone else. One thing for sure, I never focus on the problem, only the solution.