I did a mortgage application for folks today that told me they had searched online to find the best mortgage deal. They interviewed four different companies/loan officers and didn’t like the experience.
These folks taught me a lot. I asked them, what if I was one of the people that you had interviewed? Since I blog a lot, there was a chance I might have popped up. They said, "but you know what you're talking about." They were certainly inflating my ego.
So why do your mortgage with me? The fiancee offered up, the following: I trust my parents, you have done two mortgages for them. I trust my girlfriend, you did a mortgage for her and her boyfriend a month ago. OK I said, but you still shopped online anyway, why? She said because that is what we thought we’re supposed to do.
We have really become almost brainwashed and I shop for certain things as well, but not major items. I have been buying my cars from the same dealer for years, insurance from the same agent for years, used the same plumber and electrician for years, the reason, as this gal said: I TRUST THEM.
Do you want to go online to find someone to do a mortgage or work with someone you can trust?
Google Search for Mortgages Faces a Tough, Uphill Battle
By: John Adams
"It’s hard to imagine Google having a search engine optimization problem—its name is the verb for “Web search” for hundreds of millions of people around the world."