It is amazing to me, that someone that was so resistant to social media and blogging is now occupying seven hours of my time, per week, but why? The simple answer, it is very productive and a very good use of my time.
A recent blog that I wrote which was political in nature, has had over 100 comments. Trust me, they weren’t all complimentary, but that doesn’t matter to me. I have often said, I don’t care if people are saying good things or bad things about me, just as long as they are talking about me. During the various 100 comments, two folks reading or participating in the discussion have already applied for mortgages. I am now getting one and a half mortgage application per week from my social media and blogging efforts. That means about 75 mortgage applications per year for about 360 hours of effort for the year.
Being that I am licensed in 8 states, CT, MA, RI, VT, NH, ME, NY and FL, my opportunities are limitless. Share with me what kind of results you are having?
Here is an article with tips to build your social media strategy: